Amsterdam Tanning & Cafe

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    AMSTERDAM TANNING & CAFE – IDENTITY
     
    Amsterdam Tanning & Cafe is a spot with a double aim: guests have the option of using tanning beds, while they can also meet up with friends next to a nice cup of coffee or a fresh, healthy meal.
     
    It was important for the logo to be useable across a wide range of platforms, as 'Amsterdam' will not only be the name of the tanning salon and cafe, but also of healthy food and drink products.
     
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    THE LOGO
     
    The coat of arms of Amsterdam city contains three silver Saint Andrew's Crosses. I wanted to keep a reference to this number, which is why the name 'Amsterdam' is written in a 3-by-3 grid.
     
    The logo has further alternatives (landscape, with and without 'Tanning & Cafe'), but an additional symbol (bringing in the cross) was also developed to be used as a complimentary design element.
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    BRANCHES
     
    The different branches of the 'Amsterdam' brand are signified by different patterns. Each pattern is conceptually connected to the specific branch it symbolizes.
  • SUN
  • CAFE
  • ORGANIC
  • SPORT
  • TO GO
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    STATIONERY



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    INTERIOR RENDERINGS
     
    Used with kind permission from Amsterdam Tanning & Cafe.
    All images ©Amsterdam Tanning & Cafe.



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    PICTOGRAMS
     
    Some Amsterdam-related pictograms were designed additionally to complement the identity.
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