Identity for "What's Next? Conference of Creative Industries 2014"
“What’s Next?” is the first this kind of event not only in Lithuania, but in the whole region of the Baltic States. This conference combines visual culture, business and technologies. The programme of the conference includes presentations, workshops, networking evening and design fair.
The main task for design team was to create organic, playful and lively brand. Dynamic upward spiral was picked for the main logotype symbol as never-ending world change and innovation. Abstract colourful pattern and animated icons set are the main identity design elements. Spaces of the conference and different activities marked with different colours tags. Colour codes are used in all conference visual communication and combined together create unique recognisable conference pattern.
Visual identity photos © Greta Gedminaitė | Conference photos © Linas Žemgulis