The Car People's TV campaign 'How Car Buying Should be' is aired during 2015-2016, with Martin and his customers back again, this time stepping into the dealership for real.
We've now included technical insights and a behind the scenes look at how the advert was created, from the live footage through to final grading in post and all the stages in between.
Thanks again to Propaganda for their continued support and to everyone involved in the project, including Richard Seynmour, Yodo Creative and Smoke & Mirrors
All content copyright The Car People & Finger Industries Ltd
2015 unless otherwise stated
Follow us on Twitter @Fingerindust or 'Like' us on Facebook here