Optima – Type Specimen

  • For Typography class at the university, we had an assignment to make a type specimen. Typefaces were given at random, and I got the all-mighty Optima by Hermann Zapf. I started working on this specimen somewhere in April, and I made the final version on 20th of June. Also, Hermann died three weeks ago. It's printed on some kind of a glossy paper, since my goal was to make sort of a fashion magazin/booklet hybrid, because Optima was used in Estee Lauder and Yves Saint Laurent logotype. It's a shame you can't experience the feeling of holding it in your hand. Purple was chosen as a main color because it was the color worn by Roman magistrates; it became imperial color worn by the rulers of the Byzantine Empire and the Holy Roman Empire, and later by Roman Catholic bishops. Optima is a typeface with roots in Roman capital lettering; it was actually sketched directly from the Roman capital in Florence. There's a mistake, but I have no time to fix it, so I will hand it out to my professor on 23rd of June. :) 

    Mentors: Igor Kuduz, Niko Mihaljević, Andro Giunio