The third wave of coffee is a movement to produce high-quality coffee, and consider coffee as an artisanal foodstuff, like wine, rather than a commodity.
In 2014, K.Kapniaris, launched his new espresso cafe and cocktail bar in Thessaloniki, based on the movement of third wave coffee and the artisanal production of cocktails.
The identity designed for this cafe/bar, brought elements from custom typography, illustrations and vivid color schemes. The joy and happiness of a quality brewed coffee; or a highly crafted cocktail, were encapsulated in the visuals of the brand.
For highlighting the uniqueness in all crafts, the forms are more natural, organic, fluid and there is not one logotype, but more than 10 - in order to visualise the motto: ‘Crafted to your needs’.