For the Summer 2014 intern project at Publicis, us interns were challenged to create a campaign for Citi Bike (with a $1M budget) that would increase the sales of daily and weekly passes. Our team came up with the idea "Ride Or" to emphasize how much more favorable riding a Citi Bike is in comparison to other alternatives. New York City transit systems can often be a pain. But, riding a Citi Bike gives people more control and independence, as well as allows them to experience the excitement of New York City on their commute. No FOMO.