Awarded a Commendation for the YCN Student Awards Competition 2015.
The Brief: Help us define and build trust with our future customers.
The Solution: This lively campaign focuses on the trusting relationship between AXA and it's customers. Throughout the decades, AXA has remained constant in an ever-changing world. Focusing on relatable, personal and nostalgic stories, the campaign works upon the very foundations of trust that has been built over the years.