A way into education, science & sport
Farrar Foundation is a new UK registered charity that helps young people in Vietnam & Nepal. The brand is built around pillars of positivity, empathy, and empowerment, rather than neediness.
The arch, created from two 'F's was considered an appropriate metaphor for 'a way in' to science, education & sport, rather than 'a way out' of hardship. The branding system uses a series of icons, created from the deconstructed brand mark with a touch of added imperfection.