Nike Air Max

  • Step Back In Time
    Nike Air Max Day Hong Kong 2015 interactive installations
  • SIGHT: Scan the QR code with your mobile to watch old classic TV programmes.
  • SMELL: Smell old local street food like curry fish balls embedded in the art.
  • SOUND: Hear music from the past decade when you plus in your headphones.
  • TASTE: Taste candy from childhood.
  • TOUCH: Touch the art using NFC to take a piece of the art away on your mobile.
  • Five Hong Kong born artists were invited to reflect the how the Nike Air Max had a story for their respective year in Hong Kong's history.
  • These were exhibited for people to re-experience the past in key Nike stores around Hong Kong.
  • CREDITS

    Chief Creative Officer: Reed Collins
    Creative Director: John Koay, Paul Suters
    Art Director: John Koay, Anita Ng
    Code: Craig Mason
    Illustrators: Simon Koay, Parents Parents, Little Thunder, Ah To, Kristopher Ho

    Agency: Ogilvy & Mather Group HK
    Client: Nike Hong Kong