FUHA — The expression of air

  • FUHA – The expression of air was an exhibition of Fabrica for Daikin Italy to explore a more personal relationship with air. FU and HA are Japanese onomatopoeias of our breaths. 

    FU represents blowing into a substance to cool it down and HA is about warming something up by opening our mouth widely.
  • My attempt for the identity was to convey this concept through the subtle movement in typefaces. I studied the movement by observing how paper is blown by the breath.
  • Photo: Furio Marco Magliani 
  • Pictures of the show by Furio Marco Magliani and Marco Zanin