A furniture company with a 25-year history needs to relaunch it‘s brand. The goal was to redesign the corporate identity for that company and apply it on stationary items and a website.
A modern, friendly and positive brand which will be remembered and has a positive spirit. That is what the new brand for the furniture company became. The name „Nuvo“ represents these values the most. This is what the branding is all about—building great furniture, showing the design thinking that is going on inside the whole company, and to create a unique experience for the customers.
The nuvo brand is more than a logo. It is a design scheme made up of a number of core elements and guiding principles. Combined they create a distinctive look and feel that is immediately recognizable as nuvo.
This project was accomplished during a semester abroad at the Durban University of Technologies (DUT) - South Africa.