Samsung Dinosaur "City"

  • Agency: CHI
    Photography: Andy Glass
    image property of Smoke & Mirrors
  • The dinosaur is rigged in the 3d software to allow movement, and to be flexible with the pose so we could get the exact pose the client wanted
  • The Digital Dinosaur is then posed using the virtual bone system.
  • The basic dinosaur shape is then sculpted using digital clay sculpting software, which lets me add extreme detail such as wrinkles, poor and expression.
  • The sculpted dinosaur is then lit and rendered with the exact lighting shot on location. We do this using HDR maps shot at the location the dinsoaur is to be positioned, which captures the reflections and lighting conditions on the day. This means the integration between CGI and photographic elements is seamless.
  • The Final Ad