This project concerns a visual identity for the study program ICT of the Amsterdam University of Applied Sciences. Within the study program, each student will experience the program differently by the opportunity to make their own choices. If you map out these personal choices, each outcome will form an unique route. A ‘sequence of choices' became the concept for the identity. This has led to four basic shapes that can be linked together in all kinds of ways, resulting in various design outcomes such as the subprogram logos and patterns for multiple applications. These basic shapes are to be found all together in the general HBO-ICT logo.