Telekom challenged us to create a meaningful Christmas activation
around its "Life is for sharing" platform.
At Christmas time, what we all want is to find the perfect surprise.
But while shopping, we forget that the perfect gift is the time spent together.
So wrap your quality time and give it to your loved ones for Christmas!
We created a mobile-optimized webapp, where with a few simple steps you can create your time gift and send it to your friend.
We also opened a Timeshop in the city, where people were able to send time by scanning a QR code, without going into the shop.
Finally, we won over as many visitors as a shopping mall has...
Awards : 2 Silver Blade 2014
Agency: DDB Budapest