Fogo do Chão





  • The design is inspired by high temperatures that you can see right on the label.
    The “Fogo do Chão” is a red and white wine produced in the demarcated
    region  of the Douro in Portugal. The name “Fogo do Chão” refers to the color 
    of the vines / grapes / terraces of the Douro, making allusion 
    to the wine produced in those vineyards.
    The concept comes when the product is associate to the name, from the idea of wine with high temperatures,  whose label that embraces the bottle begins to be consumed 
    by fire in the center of the “O”. This burning image was done carefully after several attempts, and then edited to be part of the concept.









  • Client: Martha´s Group
    Art Direction & Design: Sérgio Gaspar
    Photography: Miguel Matos