The design is inspired by high temperatures that you can see right on the label.
The “Fogo do Chão” is a red and white wine produced in the demarcated
region of the Douro in Portugal. The name “Fogo do Chão” refers to the color
of the vines / grapes / terraces of the Douro, making allusion
to the wine produced in those vineyards.
The concept comes when the product is associate to the name, from the idea of wine with high temperatures, whose label that embraces the bottle begins to be consumed
by fire in the center of the “O”. This burning image was done carefully after several attempts, and then edited to be part of the concept.
Client: Martha´s Group
Art Direction & Design: Sérgio Gaspar
Photography: Miguel Matos