Ponto Eletrônico

  • Box1824, a consumer trends, behavior and innovation research company, had relaunched its digital platform www.pontoeletronico.me with a whole new identity and content approach.

    "Ponto Eletrônico is a digital platform with our studies on culture, behavior, consumption and discoveries concerning world trends. We anticipate fragments of the future through articles and open reports.” (site/about)

    For its facebook launch campaign, we’ve made a series of 3 short movies with colorful and nonsense Rube Goldberg Machines.
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    MAKING OF
  • Direction: Erick Fugii and Otavio Nagano
    Art Direction: Erick Fugii
    Music and Sound Design: Otavio Nagano
    Art Assistant: Renata Zbóril
    2014