The EnterPrize - Logo Rebrand

  • Client Project: The Enterprise Factor CIC - EnterPrise
    Role: Graphic Designer
    Tools: Adobe Photoshop and Illustrator

    Background: The "X-Factor" and "Britain's Got Talent" reality television talent shows have exploded onto our screens over the last ten or so years. Both competitions lure aspiring singers and Entertainers to compete for a musical contract, cash prize and a chance to appear at the Royal Variety Performance.

    Target Audience: This Promotional campaign was to be aimed exclusively at young people, male and female, between the ages of 11-16 years of age, that have grown up with reality television shows. This generation of teenagers are tech-savvy and they're quick to test the latest Smartphone apps that leverage their time. They use their Smartphone's to interact with and communicate with family, friends and work colleges. They also store large amounts of data on their phones from pictures to videos and their favourite music

    Brief: I was approached by a local start-up company 'The Enterprise Factor CIC', they wanted me to help them imagine (through design) what a talent show that combined both elements of the above shows and was exclusive to Northern Ireland would look like through a promotional aspect. This is an advertising campaign which was to inspire and give young people a chance to showcase their talents for a cash prize and a training day at a recording study with a local celebrity. "The Enterprise" Company wanted to engage with and try to persuade young people to have the courage and determination to step forward and realise their dreams.

    Solution: The 'Enterprise Factor CIC' was using the " Enterprise" show to unearth next generation of Irish entertainment talent. I wanted to create a brand that gave each contestant a sense of hope and destiny, that their chance at fame and fortune lay within their grasp.  The use of the "star" for theatrical lead performers dates back to 1824, giving rise to the concept of " Stardom" within the creative industry of Western culture. based on that, I decided to use a star for the centrepiece of the logo. The brand was to be placed within a circle, The circle is a universal symbol with extensive meaning, It represents the notions of totality, wholeness, original perfection and the Self.