Packaging of Gorky Park ice cream
This ice cream has been a treat inseparable from a walk in the Moscow Gorky Park for decades.
Its special taste of creamy vanilla and waffle cone became a memory of childhood for several generations,
and it has remained true to the old-fashioned recipe.
The aim to connect the historical value with modern recognition through design was achieved by developing patterns,
inspired by key symbols of the Park`s life. Each pattern corresponds with one of the six flavours.
Graphic designer Anastasia Genkina
Scenery design & retouching Anastasia Genkina
European Design Awards 2015
Silver Award in Packaging Food & Beverages category