Amway Nothing Compares Campaign

  • Inspired by the claim “Nothing Compares” to Amway and its products, our concept was to create a campaign around a stylised “thumbs up” icon supported by suite of premium advertising images, strategically and consistently rolled out across a broad range of communication channels.
    • concept & positioning
    • logo and campaign visual brand
    • advertising photography
    • printed materials (brochures, POS, signage)
    • infomercial videos
    • audio podcasts
    • iPad app
    • iPhone app