• PepsiCo wanted to innovate traditional soda fountain machines by adding a digital touch screen with a fun, intuitive UI that gives consumers the opportunity to personalize their own beverage.

    Pepsi Spire 2.0, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 500 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.

    CLIENT: PepsiCo Foodservice          
    AGENCY: PepsiCo Design & Innovation, Firstborn        
    DATE: May, 2014
  • Vertical Flow

    The UI needed to be clear and intuitive for all audiences, so we designed a familiar vertical, top-down flow. Users instinctively select their drink, then customize it and pour.
  • Endless Choices Made Easy

    We created drops that mimicked real carbonation bubbles to entice selection, organically guiding users to the next step.
  • High End Design

    Custom illustrations and playful animations represent each brand’s personality and attitude.
  • Appetite Teasers

    We captured high-speed footage of the beverages and created appetizing animations to captivate and attract users at every step of the process.
  • Accessible For All

    The machine seamlessly transitions to ADA mode, extending the experience to all users.
  • A Smart System

    The fountain is connected to a smart network, allowing locations to customize offerings to their specific market. The more it’s used, the smarter it gets.
  • The Machines
  • CREDITS

    CREATIVE DIRECTION
    Joon Park, Chad Tafolla

    ART DIRECTION
    Chad Tafolla, Diego Miguel, Alvin Groen
    DESIGN
    Chad Tafolla, Diego Miguel, Alvin Groen
    MOTION GRAPHICS
    Michael Kuzmich, Ian Sigmon, Fabian Tejada
    COMPOSITING
    Fabian Tejada

    TRACKING & ROTO
    Fabian Tejada

    + many, many more
  • Recognition