North Korea Country Brand
North Korea has always been a country arousing so much curiosity inside of me... I got to know South Korea, whose culture and excellent food fascinate me, but I know so little about their neighbor, so little info to nourish all the interest I have in it.
But this didn't stop me to imagine this country in a different situation: a changed North Korea, with a touristic and attractive brand, competing with South Korea in visitants and touristic offers.
The brand concept, Enter the North Side, means, first of all, getting to know, feel and understand North Korea, but also accepting this country with all its aspects, enjoying it and wanting to come back. Because it's not only about South. This time, we want to Enter the North Side
This is not an official brand, but a personal initiative.