Print executions of Kiss TV's "All For The Music" campaign, collaborating with the Spanish agency Lola.
The concept of this campaign is based on how popular musicians such as David Bowie, Bob Dylan, Lady Gaga and Bruno Mars would be known without music in their lives. Being responsible for the art direction and illustration of the four print executions our main challenge was to create a coherent visual concept for the four pieces, for that effect we've assigned a main musical element for each artist and developed a 3D lettering around it, focusing the scene on small planes and details in order to achieve a more intimate mood.
Below is a walkthrough through the whole production process in which I'll showcase all the material made for this project, along with personal visual experiments.
Advertising Agency: Lola Lowe & Partners, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis
Creatives: Aida Pozuelo, Juanita Romero
Designer: Nicolás Ordozgoiti
Illustration: OnRepeat Studio
Account manager: Laura Gerpe