Mouzone Apparel is a self initiated Urban clothing line. I made the brand identity based on the aesthetically antithesis of urban lifestyles between »street credibility« and Haute couture. The main visual focus of the apparel are handmade, woodcut-like patterns and graphics.The debut collection includes high quality t-shirts with printed pockets, a gym pack, 5 panel caps with detailed, graphical pattern & a transparent backpack with an integrated inside pocket and of course the lookbook.
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