Honest packaging for fresh meat
Consumers pay more and more attention to the quality of fresh meat. Although Snellman products are the best on the market, the packaging was not able to communicate the essential qualities.
Consumers scan everyday groceries in seconds, that is why we emphasised the most essential product information, starting from the product name. All visual elements are located in logical order. As a new element, we added a side label that significantly improves the shelf visibility.
We held fast to the brand's well-known visual elements and deliberately avoided the decorative country romance style. Snellman is simply an honest brand with no extra tricks whatsoever.