Futsal Focus - Logo and Website

  • Background:

    Futsal is a variant of association football played on a hard court, smaller than a football pitch, and mainly played indoors. It can be considered a version of five-a-side football. Futsal is played between two teams of five players each, one of whom is the goalkeeper. Unlimited substitutions are permitted. Unlike some other forms of indoor football, the game is played on a hard court surface delimited by lines; walls or boards are not used. Futsal is also played with a smaller, harder, low-bounce ball. The surface, ball, and rules together favour ball control and passing in small spaces. The BBC football writer Alistair Magowan has said, "The emphasis is on improvisation, creativity and technique."
  • Target Audience:

    This Promotional campaign was to be aimed exclusively at the public at large, male and female of any age that enjoyed the game of football and had the desire to take their skills to the next level. This particular section of the public has grown up watching and playing soccer and are familiar with the tactics of the game and how it has evolved over the last decade or so. They are also tech savvy and they're quick to test the latest Smartphone apps that leverage their time. They like to be among the first to have the latest and greatest electronics, apps and especially phones. They use their Smartphone's to interact with and communicate with family, friends and work colleges. They also store large amounts of data on their phones from pictures to videos and their favourite music