IBM 5in5 - Cities

  • 5 smart technology trends for the next 5 years: 
    'The city will help you live in it'

    For citizens, smart phones enabled by cognitive systems will provide a digital key to the city. People can have fingertip access to information about everything that’s happening in the city, whether an experience is right for them, and how best to get there. Because the cognitive system has interacted with citizens continuously, it knows what they like—and can present them with options they might not find easily.
    Directed by Man Vs Magnet
    Designed and Animated by Oliver Sin and Sara Bennett
    Credits at bottom

    To watch the other 5in5 videos

    Narrator: Mo Rocca

    Client: IBM
    Agency: Ogilvy NY
    Production Company: Blacklist
    Studio: Man vs Magnet
    Director: Matt Smithson
    Executive Producers: Adina Sales/Andrew Linsk
    Producer: Nathan Jew
    Design: Oliver Sin, Sara Bennett
    Animation: Oliver Sin, Sara Bennett
    Audio: Sonic Union