Pierre is the 3rd generation of the Morere family to farm with the indigenous hill tribes near Da Lat, Vietnam.
Like his Father and his Father's Fathers he primarily grow organic Coffee and Tea. But they also make a small quantity of Honey. The bees feast on the nectar and pollen from the coffee flowers. The resulting all natural honey is a surprising burst of flavours, smoothly floral, fruity and subtly sweet. Delicious.
The design of the label is a combination of old and new. On the one hand modern and luxurious but it also takes it cues from elegant encyclopedic illustrations and typography of Pierre's grandfathers French colonial times in old indochina.
The illustration featured coffee flowers, beans, and the industrious bees.