Metro Ankara- Branding

  • Iconic cities have iconic subway systems. Think of New York, London, Paris, Moscow, or Berlin. The capital of Turkey, Ankara is working hard to become an outstanding touristic city, and its progressing Metro system need a better brand. People of Ankara had been waiting for the major expansion of the Metro services since 2003- The long construction process is finally coming to an end. By the year 2015, 5 metro lines will be in service. The larger the network gets, the harder it becomes to organize. 
     
    So, as a part of my Ankara Transportation Services Branding Project, I created a new branding solution for the Metro. This new face of Metro can communicate with you. It is friendly, and good looking. It will help you find your way underground easier than before. The new design strategy will help the Metro services look trouble-free and easily understandable. The new brand is beneficial for the operator as it is for the passenger. The time for making decisions and the crowdedness will be decreased.
     
    Geometrical forms are prominent on the brand elements. Basic shapes are used without gradients, or distortions to improve the simple look. Honest and straightforward tone is achieved with this decision. This recognisable and memorable brand style aims to strengthen the image of the Metro system by imprinting on people's minds.
     
     
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  • Logo
     
  • Recognisable, simple, relevant.
    Created from a grid composed of dots.
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    The Formula
  • (classic transportation map elements) + (current metro logo, the letter "M" )
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  • Lines' and Brand Colors
     
  • Currently, even the colors of lines aren' t clearly specified. The maps inside trains, and the online maps show different colors for the same line. Moreover, all the lines' platforms uses information materials in the same color (red, which is the color for the first line, M1), and it gets harder to understand which line you are travelling in. Colors are vital, also easy to use for subway systems, they help passengers distinguish lines, shorten the time for decisions and avoid crowdedness. These new colors for lines are more recognisable and associated with the districts of the city. For example, red is used for M1, which goes through central districts of the city. Brown for M3, because of the industrial facilities.
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  • Fonts
     
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    Fonts are shared with Bus Services of Ankara Branding Project to make the integrity between services clear.
    Delicious Heavy for titles, and News Gothic Light for text.
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  • Maps
     
  • Network maps have a big importance for transportation companies. It is a way of showing their services' diversity and grandeur. The Ankara Rail Systems Network Map uses basic geometrical forms, with only 45 degree slopes to create an easily understandable map.
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    Network maps are built on the isometric grid that the logo uses.
     
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  • 2019
     
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    2014
     
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  • Communication
     
  • Ankara Metro has been lacking English translations for a long time. With the opening of the new lines, English announcements have just started. But still, more instructions for safety and comfort is needed. We get rid of the language barrier with the new way of explaining things: An icon system similar to Bus Services of Ankara Branding Project's one will be used for the Metro, which makes the words unnecessary and explains everything with pictograms.
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    Bicycles cannot be carried in Ankaray, M1 and M3 between 8.00 and 10.30.
     
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    Information for M4 passengers in YHT Gar Station: TCDD (State Railways) platforms are located upstairs.
     
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  • Temporary messages will be shown in white boards, and these boards will use the same template used in permanent message boards which are shown in the images above. The line signs and icons are printed on magnets to be used on the white boards. 
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    Station staff can write the details about the service, while the magnets make it easy to understand which line(s) are affected, at what time or location.
     
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  • This project doesn't have real connections with EGO, the main transport organisation of Ankara. 
    Bu projenin EGO Genel Müdürlüğü ile bir ilişikisi yoktur, eğitim amaçlı gerçekleştirilmiş bir çalışmadır.
  • Thank You For Your Time!