Pepsi Rebrand - Eclipse Project ( Concept Design)

  • Client: Personal Project - PepsiCo.com
    Tools: Adobe Photoshop and Illustrator
    Graphic Designer: Ciaran McGettigan

    Background:

    The world famous pop beverage Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. has (since its creation) changed its brand on eleven occasions. Since the drink was created it has reinvented its brand on eleven occasions
  • Concept:

    I personally don't like the current Pepsi brand, I'm not saying its bad, it's not my personal taste, it's not what I'd envision the Pepsi brand of the new millennium looking like. I wanted to see if I could recreate, re-envision the logo, this personal project was my attempt to try and reinvent the Pepsi brand.