Art Direction & Creative: Samuel Ladlow
Video Production & Editorial: Ben Leeves
SoccerWorld asked Lockerroom to help them develop a new corporate ID initially, but the brief soon developed to include involvement in all aspects of their brand from website and marketing collateral through to the brand exposure in and around the centres.
Michael Owen became a brand ambassador for SoccerWorld and I was asked to direct a photo shoot with Michael earlier in the year.
The behind the scenes/process video was edited by Ben Leeves, as part of this Ben created an animated TV ident which will be used in all future SoccerWorld videos.